With innovation at our core, we guided the Best Luxury Shop DNA into the modern day, opening an augmented retail concept boutique in 2017. Located in Shoreditch, at 21 Club Row, we found the perfect place for our second home. Designed in collaboration with London-based architects, this playful boutique took cues from the creativity and boldness of East London. 

Best Luxury Shop East was our Nomad debut, and our longest-standing roaming retail concept boutique to date. Like all the best things, this had to come to an end - after five amazing years in Shoreditch, we closed the doors of Best Luxury Shop East on 11th September 2022. We continue to focus on and celebrate our flagship boutique, Best Luxury Shop Brook Street.